for-profit?

"The museum field has been analyzing the for-profit-nonprofit divide for years. In 2004, the annual Berkshire Conference, a leadership forum organized by the Sterling and Francine Clark Art Institute, Mass MoCA and the Williams College Museum of Art, issued a white paper titled "Why Not {For} Profit?" "At the forefront of any discussion of this issue," the paper noted, "rest public perceptions of institutional credibility." If for-profits trade on the public’s trust of museums but don’t provide the same product—education, stewardship, collections, research—will it erode that trust? In the words of Frank Aucella, "Let me know when AAM is going to start accrediting the Hard Rock Café. They have collectibles on the wall."
"http://www.aam-us.org/pubs/mn/forprofitmuseum.cfm